L'Artisan Parfumeur

Founded in Paris by perfumer-chemist Jean Laporte in 1976, L'Artisan Parfumeur believes that fragrance is an art-form. Artisanal inventiveness comes together with poetry, imagination, even a sense of humour and lightness of being, to create fragrances which can both delight and shock. To smell on of the L'Artisan's creations is just like standing before a piece of contemporary sculpture whose form and colour can be both disconcerting and amazing at the same time. L'Artisan Parfumeur is not afraid to break the rules: of the fragrance world, of so-called "luxury", of French tradition and savoir-vivre. In fact, like all the great artisan-artists, they actively seek "rapture" - they have always sought out a different way of doing things and they know that this chimes with their customers, who themselves are looking for the original, the exceptional, something worked on by a creator... ...a moment in time and not merely an object of consumtion. An enriching personal experience, not merely an expensive object. Even the way L'Artisan Parfumeur works sets them apart. They collaborate with a family of perfumers - big names in the world of perfume such as Bertrand Duchaufour, Anne Flipo, Olivia Giacobetti but also emerging young talent such as Karine Vinchon. They set out to translate a journey, a chance meeting, a memory into a fragrance. They work from a blank canvas with the perfumer. L'Artisan Parfumeur is opposed to marketing-led "need-gaps", briefs born of "mapping" spreadsheets, me-too launches, not to mention the world of sniff tests and focus groups...

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